Online business card printer Moo.com has moved onto the high street with the launch of a shop in London?s Shoreditch.
Visitors to the store, at Boxpark, can touch and feel their cards, comparing paper stocks, as well as designing them there, customizing them with embossing if required. The shop also enables customers to create-online and collect in-store.
Richard Moross, chief executive and founder of Moo, said it was the touch and feel factor that had prompted the retailer onto the high street. ?Personal branding and beautiful design is so important to our customers that we wanted them to be able to actually touch and experience it. The Moo Shop is the perfect way for them to interact with our products and experience first-hand what they online.?
He said the move was part of Moo?s ?constant? innovation. At a retailer always ?looking for new ways to excite our customers,? he said, ?this mix of online and offline is the perfect combination.?
The store will also add value with events for small businesses, creative professionals, entrepreneurs and freelancers featuring a range of speakers on subjects from design to funding.
The first such session, to be streamed live to Moo?s community, will be with Emma Jones of Enterprise Nation on March 6. ?It?s an honour to be invited to speak at Moo?s first ever retail experience,? said Jones. ?The concept of the Moo shop and its commitment to creating a fun, interactive environment is totally in keeping with the Moo philosophy and wholeheartedly supported by Enterprise Nation.?
A list of upcoming events can be found on the Moo.com?site.?The business card printer was founded in 2006 in 2009 expanded to the US. It printed 90m business cards last year, in a market that it says is growing by 20% a year.
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Source: http://internetretailing.net/2013/02/online-printer-moo-opens-for-business-on-the-high-street/
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